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  <title>Golden River Stone — Amazon course lessons and articles</title>
  <subtitle>Free, sourced, dated lessons on starting an Amazon business in the United States and Europe.</subtitle>
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  <updated>2026-09-04T00:00:00Z</updated>
  <author>
    <name>Golden River Stone team</name>
    <email>info@goldenriverstone.com</email>
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  <rights>© 2026 Golden River Stone LLC</rights>

  <entry>
    <title>Lesson 2 — The company: LLC, EIN, and the forms nobody warns you about</title>
    <link href="https://goldenriverstone.com/learn/amazon-us/02-llc-ein-and-forms" rel="alternate" type="text/html"/>
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    <updated>2026-09-04T00:00:00Z</updated>
    <published>2026-09-04T00:00:00Z</published>
    <category term="Amazon US course"/>
    <summary>Whether a U.S. company is needed at all, how Wyoming, Delaware and New Mexico compare on published fees, getting an EIN with no Social Security number, why BOI reporting no longer applies to U.S. companies, and the Form 5472 filing whose penalty starts at $25,000.</summary>
  </entry>

  <entry>
    <title>Lesson 1 — Choosing a model and your first product</title>
    <link href="https://goldenriverstone.com/learn/amazon-us/01-choose-model-and-product" rel="alternate" type="text/html"/>
    <id>https://goldenriverstone.com/learn/amazon-us/01-choose-model-and-product</id>
    <updated>2026-09-04T00:00:00Z</updated>
    <published>2026-09-04T00:00:00Z</published>
    <category term="Amazon US course"/>
    <summary>A filter that rejects most products in under a minute: model first, then category fees and gating, then the physical object, then competition — and a unit-economics sheet that includes advertising, returns and the cash cycle.</summary>
  </entry>

  <entry>
    <title>Lesson 0 — What it actually costs to start</title>
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    <id>https://goldenriverstone.com/learn/amazon-us/00-what-it-costs</id>
    <updated>2026-09-04T00:00:00Z</updated>
    <published>2026-09-04T00:00:00Z</published>
    <category term="Amazon US course"/>
    <summary>The four selling models and what each demands in cash, Amazon's two selling plans and referral fees, the FBA charges that arrive later, the state and federal fees outside Amazon, and an honest way to budget the variable costs.</summary>
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